The Bear in the Woods, 1984 (0:30)

In 1984, Ronald Reagan ran for reelection on the theme that he was strengthening the United States in its military-political battle with the Soviet Union. Just as the U.S. is typically associated with the image of an eagle, Russia is associated with the image of a bear. In this campaign ad, the Republican Party suggests that the presence of the bear requires us to be armed and ready.

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Republican Party. Developed by Gary Keith and Mike Frost.