Is it better to think of national cultures or corporate cultures? That is to say, for example, are their certain qualities of IBM, Dell, Apple, etc. that are typical of that company? Some say that corporate style is a better indicator of how someone will act than his or her national culture. Javier Cantera states that he knows right away whether a representative is from Coca Cola, Pepsi Cola, or Schweppes. He believes that their "own personal culture creates their own way of thinking" that is more important than the national culture. Juan Carlos de la Osa, however, suggests that it is hard to know which one is more dominate; both national and corporate cultures come into play. The observations help in tempering the idea that Americans are all one way and the Latins are all another. As Raimón Vidal observes, "you can't put all Americans in the same sack."