1853

This photo represents the context of a low-fertility society. The poster advertises a humble apartment as a means of promoting young couples to start families (literally translating to "3 rooms, ideal for a young couple and their first child"). Ads like this would not be present in foreign countries, particularly those with at-replacement or high levels of fertility (i.e., Sub-Saharan Africa or the Middle East). However, in the European context, with every country currently at below-replacement fertility levels, it is imperative for these governments to encourage and advocate the having of babies to populate their countries. To a foreigner seeing this ad for the first time without any knowledge of the situation in France, it would make little to no sense. It takes someone who understands the French context to decipher the underlying message of an apartment ad like this.