Onda Latina

The KUT Longhorn Radio Network Presents: Mexican American Experience Collection

Audio recordings including interviews, music, and informational programs related to the Mexican American community and their concerns in the series "The Mexican American Experience" and "A esta hora conversamos" from the Longhorn Radio Network, 1976-1982.

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PROGRAM INFO

Title:
Alternative Media: A Social Movement And A Political Project
Program #
1980-38
Theme:
Culture

Series:
Media
Host:
Linda Fregoso
Guest:
David Sandoval
Date:
Aug 8, 1980

Alternative Media: A Social Movement and a Political Project

David Sandoval, a Chicano filmmaker, discusses alternative media production; Emancipation Arts, the non-profit organization he heads; and opportunities for Chicanos in film making. Sandoval explains that alternative media seeks to meet the need for socially relevant films ignored by commercial entertainment industries. While alternative media dates back to the 1950s and 60s, it is just beginning to earn widespread recognition, both national and international, for its award-winning documentaries and feature length films. Sandoval discusses some of the challenges facing independent filmmakers who must find funding for their projects and venues for distribution. He explains that some filmmakers are banding together to address the problems of distribution for alternative media and elaborates on some of their tactics. Many filmmakers also try to work with the major television networks, but these networks are hesitant to air their programs, and so many turn to public broadcasting channels.

Sandoval then discusses his work with Emancipation Arts, a multi-ethnic non-profit organization that works to promote independent film and help develop alternative media projects. Sandoval says the organization and its films seek to project social messages in a way that is entertaining and appealing to a broad audience. He also describes some of the organization’s recent projects.

 

Center for Mexican American Studies | Department of History | The Benson Latin American Collection

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