Onda Latina

The KUT Longhorn Radio Network Presents: Mexican American Experience Collection

Audio recordings including interviews, music, and informational programs related to the Mexican American community and their concerns in the series "The Mexican American Experience" and "A esta hora conversamos" from the Longhorn Radio Network, 1976-1982.

Nav: Home


Chicano Social Movements And Mass Media
Program #
Politics, Society

Social Issues
Richard Goodman
Richard Goodman
Feb 14, 1977

Chicano Social Movements and Mass Media

Richard Goodman discusses how Chicanos have used the media to further the movement and how the media has portrayed Chicanos. Goodman begins by first describing how Cesar Chavez capitalized on the media to build publicity for the UFW and protect protestors from police brutality. He then moves on to talk about other chicanos who have tried to work with the media. Summarizing the research of Dr. Francisco Lewels, Goodman claims that while in the early days of print media, Chicano newspapers often failed because the target population was often illiterate and politically apathetic, in the twentieth century, Chicano activists have sought access to the mainstream media to build publicity for their cause. The media however has been unwilling to accommodate their new interest and in fact has historically fostered racism and perpetuated discrimination.

Although some stations offer Spanish language programming from Mexico City, Chicanos want programming that reflects the concerns of their community in the United States. Moreover, they are working to combat the negative stereotypes of Mexicans prevalent in the mass media and advertising. Their protests have led to more coverage of Mexican Americans in the media and new programming at the local level. Goodman concludes that the national media has also become more aware of the problems facing minority communities.


Center for Mexican American Studies | Department of History | The Benson Latin American Collection

DIIA | © 2009 Liberal Arts Instructional Technology Services