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The KUT Longhorn Radio Network Presents: Mexican American Experience Collection

Audio recordings including interviews, music, and informational programs related to the Mexican American community and their concerns in the series "The Mexican American Experience" and "A esta hora conversamos" from the Longhorn Radio Network, 1976-1982.

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Chicano Social Movements And Mass Media
Program #
Politics, Society

Social Issues
Richard Goodman
Richard Goodman
Feb 14, 1977

Chicano Social Movements and Mass Media

Richard Goodman discusses how Chicanos have used the media to further the movement and how the media has portrayed Chicanos. Goodman begins by first describing how Cesar Chavez capitalized on the media to build publicity for the UFW and protect protestors from police brutality. He then moves on to talk about other chicanos who have tried to work with the media. Summarizing the research of Dr. Francisco Lewels, Goodman claims that while in the early days of print media, Chicano newspapers often failed because the target population was often illiterate and politically apathetic, in the twentieth century, Chicano activists have sought access to the mainstream media to build publicity for their cause. The media however has been unwilling to accommodate their new interest and in fact has historically fostered racism and perpetuated discrimination.

Although some stations offer Spanish language programming from Mexico City, Chicanos want programming that reflects the concerns of their community in the United States. Moreover, they are working to combat the negative stereotypes of Mexicans prevalent in the mass media and advertising. Their protests have led to more coverage of Mexican Americans in the media and new programming at the local level. Goodman concludes that the national media has also become more aware of the problems facing minority communities.


Anglo Press
Bill Dana
Cesar Chavez
Community Programming
Credit Union
Delano, California
Domingo Nick Reyes
El Clamor Publico
El Mal Criado
Farm Worker March to Sacramento
Francisco Lewels
Frito Bandito
Frito Lay
Jose Angel Jimenez
Leonard Pitt
Los Angeles
Mexican American Political Association
Mexican Media
Minorities and the media
Minority representation in the media
National Farm Workers Association
National Mexican American Anti-Defamation Committee
Police Brutality
Race Riots
Racism in advertising
Racism in the media
Spanish International Network
Spanish-language media
Spanish-language newspapers
The Civil Rights Movement
The Decline of the Californios
The Kerner commission
The San Antonio News
The Sun
The Uses of the Media by the Chicano Movement

Center for Mexican American Studies | Department of History | The Benson Latin American Collection

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