Web page promotion:

StumbleUpon is a content discovery engine, as such, if you are looking to promote your website, either to sell products, or to increase views for add revenue, StumbleUpon is a useful tool for getting the word out about your site. Because of this, it's of much greater use to small businesses just starting then it is to big name companies.

 

Stummle Upon vs Other Content Discovery sites¹ :

Digg/Reddit Advantages

    * More referrals within 1 week.

    * More targeted audience toward Tech news and Politics.

Digg Negatives

    * Average time on site only 8 seconds per visit.

    * Users only browsed 1.06 pages per visit.

    * Bounce rate (Moving on to a differnt Digg instead of reading more on your site) was very high at  96.76%.

    * If you’re story doesn’t become popular relatively soon (around 24 hours) after              submission, chances are  that your story will never see large traffic volumes.

 

StumbleUpon Advantages:

    * Inbound traffic was more spread out than Digg: not all in one day.

    * Average time on site is higher at 1:36 seconds per visit.

    * Users read 1.73 pages per visit.

    * Bounce rate was lower than Digg’s at 39.41%.

    * More registered users.

    * If your story never hits the “buzz” section, the article can still become popular              and receive large amounts of traffic if users begin to “review” or “thumb              up” your content.

StumbleUpon Negatives

    * Traffic is fairly generic and not as themed or targeted.

StumbleUpon Business Facts³

Silicon Valley investor Brad O'Neill assisted with a move to San Francisco and the initial round of $1.2 million in fund-raising.

 

Initial group of investors included Ram Shriram (Google), Mitch Kapor (Mozilla Foundation), Josh Kopelman (First Round Capital), and Ron Conway.

 

Premium ads in StumbleUpon start at 5 cents per targeted visitor. Plans on the way to do the same with Stumble-Video.

 

In July 2006, StumbleUpon reached 1 million users.

 

In December 2006, StumbleUpon launched their StumbleVideo site at http://video.stumbleupon.com

 

A version of StumbleVideo for the Opera browser that runs on the Wii console was released on February 12, 2007.

 

March 2007 revenue estimates show revenues at approximately $60,000+.

 

In April 2007, StumbleUpon launched the StumbleThru service at

http://www.stumbleupon.com/stumblethru.php

 

In May of 2007 eBay acquired StumbleUpon for $75,000,000.

 

StumbleUpon has since been named the number one social media company on the web by Business 2.0 magazine.

 

They currently have over 6 million registered users, serve 5 million daily recommendations, and are experiencing a 150% year over year growth rate.

 

A new Facebook application was released in June 2007 at the same time the company announced that they reached the 2 billion mark for content that's been stumbled upon.

 

An advertiser's site is shown to StumbleUpon users as often as every 20 "stumbles."

StumbleUpon has over 6.25 million members as of October 3rd, 2007.

 

StumbleUpon has about 12 million sites in its database .

There are 7.5 million stumbles performed every day.

Stumbled sites can expect anywhere from 50-50,000 visitors per post.