Paul Milgrom works with R.
Preston McAfee, John
McMillan, Peter
C. Cramton, Robert
Wilson, Daniel
Vincent, Jeremy
I. Bulow, and Lawrence
M. Ausubel. This group combined to create the auction set-up
for the government in the sale of the radio spectrum licenses in the United
States. The goal of the auction was to have efficient allocation
of the spectrum. The role of the sale was to reduce government regulation,
and allow market value of the license to determine the final prices.
The efficiency was necessary to handle the large amounts of money involved
in the bids and to ensure fairness for the bidders. The auction selected
by Milgrom's team was the "simultaneous ascending auction" that is mentioned
above. The bidding for the licenses did not end until the bidders
wanted it to end. This was the first step in the direction of the
extensive use of the internet and information technology in general to
conduct an auction. It is from this that sites like ebay.com
and auction2000.net have developed.
The first time that the "simultaneous
ascending auction" was used was in July of 1994, it resulted in $617 million
for 10 paging licenses. The next auction was in December 1994, and
sold 99 licenses for $7 billion in total. This has driven similar
auctions in other countries throughout the world. The enormous amount
of money for the government, and the prize of the auction goes to the bidder
with the highest value for the license. The way that this happens
is that each bidder bids their real value for the asset, and the bidder
with the highest valuation of the asset wins for the price bid by the second-highest
bidder. The result is that the bidder who has the highest valuation
of the license will win the license, and this is the most efficient allocation.
The overall experiment here is an engineering project. There are
some imperfections, but the overall experiment has worked well. As
the use of these types of auctions increases the imperfections will eventually
perfect the auction and the theory.
The first step in the explanation of
the different types of auctions is the definition of an auction.
An auction is a formalized method for allocating scarce resources, based
upon competition, where the seller wishes to obtain as much currency as
possible and the buyer wishes to spend as little currency as possible.
The reason that auctions are becoming so important online is that they
can provide this type of demand and supply to find the most efficient price
for an item. As sites like ebay.com
grow, the efficiency of the online market will increase. An easy
example to see how this works is to analyze the commission that ebay charges
on each item that is sold on the website. As the number of buyers
and sellers increase, and namely the items sold, the efficiency of the
auction will increase. As for the state of auctions today in general
- they are a multi-billion dollar industry, they allow for equality of
access to an item, and they provide a quick source of suppliers assets
to demanders.
The usefulness of the auction is also
important for selling items with undetermined values, a simplistic way
of determining the market-based price, more flexible than setting a fixed
price, less time-consuming than haphazard negotiations, and ensures that
the resources are distributed to those who value them most. There
are two types of valuation for the independent bidder. He either
bids for personal consumption or for the purpose of selling later at a
higher price. This happens when the demand for an item up for bid
is not commanding normal valuation and a normally uninterested bidder will
now have an arbitrage opportunity if he buys the asset. Ebay.com
prevents this from occurring too frequently by allowing sellers to create
a reserve requirement that prohibits the item from being sold for a price
under what the seller deems appropriate. In addition to the valuation
of the item, another important aspect is the risk of the bidder or the
seller. If the seller is being chased by the IRS
and needs to pay them off, he can get a better price for his car on an
auction if there is enough demand for the car. This is a case where
the seller has a disadvantage because he needs to sell the car. The
bidder can also be at a disadvantage if he needs to get a birthday present
for his daughter's birthday tomorrow and her favorite beanie
baby is up for auction. In this case, the seller has an advantage
and will probably profit if there is sufficient demand for the stuffed
animal. However, for most auctions that occur, a risk neutral position
is assumed by both bidders and sellers. More important than the risk
assessment of the transaction is the presence of asymmetrical information.
The man that is selling his car in the previous example knows how many
wrecks he has been in and how many times he has pulled up the parking brake
at 50 mph. This is a problem for the bidder and promotes a type of
asymmetrical information called adverse selection. The bidder will
select the car based on price even though he might be able to pay a higher
price and get a much better car. Again, symmetrical information is
assumed for most bidding strategies.
English
Auction
This is the traditional ascending-type
of auction and it is also the most exciting. The bids go by any increment
that the bidders desire and works on the open outcry of the bidders competing
for the item. Some of the more professional bidders will use non-auditory
signals to keep the bidding going. This helps keep an expert inconspicuous
at an English auction. In addition, those that are inexperienced
can run into a problem called "winner's curse" where they get so excited
about the bidding that they end up overbidding for several items.
Assuming that experienced players are playing allows for the added assumption
that they can form "rings" and agree not to outbid each other before the
start of the auction. The auctioneer of the item has great control
over the auction because he can ask for the next highest price, is the
only one speaking, and can choose which bids he wants to recognize.
It is this quality that helps to eliminate the chance of a ring being set
up because the auctioneer can ignore suspected members of a ring.
He can typically use the tone of his voice or the use of inflection to
evoke responses from the bidders. This type of auction is also the
most versatile and can be highly susceptible to an investor with a high
valuation of the item and can result in more strategy in this type of auction
to win the prize. Part of the strategy that stems from this auction
is that the seller specifies a reserve requirement that must be met.
If the final, winning bid is less than the reserve, then the item is not
sold. Thus, there is no guaranty that even the winning bidder will
get the item.
Dutch
Auction
This type of auction starts with the
opening price that the seller sets, then the price descends until the highest
valuation of the item wins. A better way to explain this is this
that as the price descends during the bidding, the bidder may purchase
the item at any time and the highest valuing bids win. More
specifically, the initial price will be extremely high and then once
the price nears the valuation of the bidders, they call out "mine" and
press a button that stops an automatic clock. After the first bidder gets
an item, then the rest of the bidders get the items for even less money.
Typically there are more than one or two items, in fact, there are many
and the bidders may take the item at any time as long as their initial
bid is high enough, while the price declines. Typically, the auctioneer
has very little control over this type of auction and is up to the discretion
of the bidders. In addition, the ring of the bell to end the bidding
is not important because the price is declining the entire time.
The bell doesn't ring when the bidding is over, it only rings when all
the items have been sold. A common use of this type of auction is
Filene's basement in Boston, MA. The items are ticketed with a price
and a date and the longer the item is on the shelf, the higher the discount
- ranging from 10%-70%. Supporters of the Dutch Auction over the
English Auction claim that the English Auction allows for an underbidder
to get a low price for the item and the seller gets left short whereas
the Dutch Auction makes bidders with a high valuation of the item bid early
and thus get a closer approximation of their valuation of the item.
Both of these types of auctions are open-outcry auctions. In contrast, there are also sealed auctions.
First-Price,
Sealed Bid
This type of auction has two stages
that include a stage where the bids are sealed and then submitted to the
auctioneer, and then the second stage where the bids are opened and the
winners of the auction are revealed. In addition, there are two different
types of this sealed bid auction depending on the numbers of items up for
bid. If there is only one item up for bid, then it is a first-price
auction and the highest bid gets the item. A multiple item bid is
called a "discriminatory bid" and the highest bids are revealed and then
the items are given to the top bidders until the prizes run out.
In this case, it is to the advantage of the bidder to try to bid closer
to the market valuation of the item so that he doesn't end up paying too
much for the prize. It should be noted that this is one of the ways
that the Fed can sell off some debt or U.S. Treasury securities.
This is one of the less popular ways of having an auction.
Uniform,
Second-Price Auctions (The Vickery Auctions)
This auction is named after William
Vickrey, the winner of the 1996 Nobel Prize in Economic Sciences.
This is another type of sealed-bid auction where the winner of the auction
gets the prize for the amount that the second-highest bidder bid.
This is the same type that Paul Milgrom and his colleagues endorsed for
the auctioning off of the radio spectrum licenses for the U.S. government.
In addition, it is a possible candidate for a new way that the Fed can
sell U.S. Treasury debt. As a result of the sealed bids, the bidders
can't form rings or collude before the auction to get the items they want
without outbidding each other. The result is that the buyers and
sellers get the most value from this type of auction because it is the
closest approximation to market value. Another important aspect is
that all the prizes go for the same price for the prize. This eliminates
discrepancies for the different bidders and prevents a CEO of a company
from having to explain to his shareholders why he paid $300 million for
the same license that his competitor paid only $255 million for.
This is the most popular form of bidding and is being used more and more.
This type of auction is also good for the bidders because they will adjust
their bids upward since there is less fear of a "winner's curse."
Aggressive bidders are also rewarded because they receive a sure reward
but pay a price closer to market valuation. The last quality is that
the revenue of the auction is well above the revenue from any other auction.
|
Characteristics of Different Types of Auctions |
|
| Type | Rules |
|
English, or ascending-price. Open.
|
Seller announce reserve price or some low opening bid. Bidding increases progressively until demand falls. Winning bidder pays the highest valuation. Bidder may re-assess evaluation during the auction |
|
Dutch, or descending-price. Open.
|
Seller announces very high opening bid. Bid is lowered progressively until until demand rises to match supply. |
|
First-price, sealed bid. Known as discriminatory auction when multiple items are being auctioned.
|
Bids submitted in written form with no knowledge of bids of others. Winner pays the exact amount that he bid. |
|
Vickrey auction, or second-price sealed bid. Known as uniform-price auction when multiple items are being auctioned.
|
Bids submitted in written form with no knowledge of the bids of others. Winner pays the second-highest amount bid. |
The preceding are the four major types of auctions. There are others to be mentioned and they are in the following paragraphs. It should be noted that most discussion of the efficacy of auctions is restricted to the first four auction types, the following are examples of real world auctions which are not formally auctions.
Continuous
Double Auction
This auction works by the continuous
bidding of buyers and sellers for an item. An example is the NYSE.
This exchange works on the matching of bids by buyers and sellers and then
completing the deal. The trading does not stop for the transactions
that occur and thus it is a continuous auction. The bids are not
sealed, but they are anonymous because of the large numbers of buyers and
sellers. As computers become more automated, the possibilities for
this auction are infinite. It is predicted that as the pace of technology
increases, more and more auctions will be held in this way because of the
ease of the transaction and matching of buyers and sellers through a computer.
There is much less room for analysis of these types of auctions because
of the large numbers of buyers and sellers, and as these auctions are automated,
the possibility of analysis will decline.
Dutch
Double Auction
Research is currently being done at
the University of Arizona on a dutch double auction which is much more
formal than a regular double auction. Instead of being continuous,
there are two stop clocks, one for the buyers and one for the sellers.
The price begins on the buyer side and descends until there is a bid on
the item and the auction pauses. Then the stop clock for the sellers
begins and the price ascends from the starting price. Once a seller
likes the price of the item, then they stop the clock and sell. The
auction continues until the price on the buyer and the seller side coincides.
This is not a common form of auction yet, but again, like the continuous
double auction, it will be used more and more as technology allows.
The following types of auctions are also not part of the four major types of auctions, but they are included for more information on auctions and auction theory. Once again, all of this information was obtained at the agorics website and the following are attributed to a book by Ralph Cassady - Auctions and Auctioneering.
The
Simultaneous Bidding System
This is also called the Japanese System
and it comes from the fresh fish market. The way that this auction
works is that the bidders use hand signals to show the amount that they
want to bid for an item. The highest bidder wins the fish, but the
catch is that the bids must all be made within an allotted amount of time.
The reasons for this are quite obvious given that the sellers of the fresh
fish can hardly afford to wait for a slow auction to progress. The
result is that this auction goes by too fast to allow for much collusion
and is extremely loud and informal. This is unlikely to be used for
any formal arrangement or any grand scale, but to a market where freshness
is important, this auction is integral.
The following types of auctions are further split up by Cassady into haphazard systems and non-haphazard systems. A haphazard system consists of a system in which the bidders all communicate to the auctioneer their bids privately and then the auctioneer considers the bids and then chooses a winner. The reason, Cassady states, that these auctions are haphazard is that the bidding does not ascend or descend, but is taken randomly by the auctioneer. With that said, there are three types of haphazard auctions: The Written-bid auction, the Handshake Auction, and the Whisper Auction.
The
Written-Bid Auction
This type of auction is again based
on a Japanese market, this time the dried fish market. This auction
is composed of buyers that submit their bids to the auctioneer on written
paper. After a set amount of time, the auctioneer announces the winner
of the auction, assuming the reserve has been met. This is very similar
to the American system of bidding for housing contracts, except for one
major difference, the housing contract auctions are done on a much larger
time scale. Often, the contracts are given weeks or even months later.
This will not work for a commodity market because bidders do not want to
spend so much time just to get some fish that they must wait months to
obtain. A possible solution to this problem is to make the these
auctions simultaneous. This would make sense except that some of
the bidders will desire some of the fish as complements. If they
have a certain amount of money to spend, they are not willing to bid for
another type of fish until they know whether they have won a separate auction.
If the auctions are continuous, then the bidder is out of luck because
they can't know the results of the first auction until after they bid on
all of the auctions.
The
Handshake Auction
This is probably the neatest type
of auction we explored in this project. In this type of auction,
the bidders all stand around the auctioneer in a circle. There is
a cloth that is placed over the handshake that the bidders make with the
auctioneer. The auction moves from hand to hand and each bidder gets
to shake the hand of the auctioneer once. The bidder will shake the
hand of the auctioneer and announce some number or unit to tell the auctioneer
and the other bidders the increment of the bid. The bidder, to bid
20, would call out ten and then squeeze two of the fingers of the auctioneer.
The secrecy of the bids continues even after the auction is over because
the amount of the winning bid is never disclosed. The auctioneer
is thus subject to considerable collusion pressure. As a result,
this type of auction is not very popular on the whole.
The
Whisper Auction
This type of auction is used in the
fish markets, much like the written-bid auction, and it follows much the
same format. The auctioneer announces the item that is up for sale
and then the bidders whisper into the ear of the auctioneer their bid.
The auctioneer then decides which of the bids wins and keeps this information
private. There is a lot of room for collusion here as well. Agorics
and Cassady state that the seller of the item has the power to refuse to
sell to bad credit risks even though they may have the highest bid.
This type of auction benefits the seller much more than the bidder because
of the lack of control that the bidders have on the auction unless they
collude and is thus more of a local phenomena, not something done on a
grand scale. In addition, the bidders also gain knowledge about the
market price of the fish that they are selling and this is more important
than the actual auction itself for the seller.
Non-Haphazard Auctions
The following auctions are non-haphazard auctions as defined by Cassady, and they consist of four more types of auctions: the TIme-Interval auction, the Silent Auction, the Audible-Bid Rotation Auction, and the Swiss Auction.
The
Time-Interval Auction
This type of auction is similar to
the English auction in that the bids are public and the bids can be revised
upwards. The restriction put on the time-interval auctions is that
the bids must all be made within the time frame that is made. A common
form illustrated by Cassady is the example of the burning candle.
In this type of auction, the bidders circle around the candle and bid until
the candle finishes burning. The auctioneer cuts the candle so that
it is about an inch long and can sometimes put a pin in the candle, an
inch below the top of the candle. When the pin falls form the candle,
the auction is over. This type of auction is beneficial to the bidders
because of the amount of control they have over the auction. The
strategies used by the bidders include bidding very high early on to scare
off other bidders and waiting until the last second to place your bid.
In any case, the bidder has much more control in this auction than in many
of the others.
The
Silent Auction
This type of auction is familiar to
most people. In it, the bidders write their bid on a sheet of paper
and turn it into the auctioneer. Again, like the time-interval auction,
the time limit is the end of the auction. The top bid is posted on
the board and the bidders usually wait until the very end to turn in the
last bid and win the item. It is common for the bidders to be more
docile in these types of auctions than in others because of the setting
that they are presented in. Usually this type of auction is a charity
auction and the bidders are eating dinner and enjoying presentations at
the same time. The items are all to benefit charity and thus all
bids are made in a sort of jest. It is rare for tempers to flare
at a silent auction.
The
Audible-Bid Rotation Auction
This auction is similar to the handshake
auction because the bidders follow a rotation, but the bids are open and
are public knowledge in this type of auction. The high bid is written
on the board and the rotation continues until all the bidders pass and
the winning bid is determined. In other words, if Bennett bids $20
for a magazine and the rotation continues around the group, if the other
three pass on the item, then Bennett wins the item.
The
Swiss Auction
This type of auction is similar to
the first-price, sealed bid auctions except that the bids can be withdrawn
by the winning bidder. The reason for this is that this used for
the Swiss construction industry and the companies involved usually are
bidding on more than one project at a time and thus don't know if they
will be able to complete the project. This is not written into the
rules though, because collusion would corrupt the system. As a result,
the auctioneer has most discretion over whether to allow the withdrawal
of the bid or not. As long as the spread between the highest and
second highest bid is less than 10%, then the auctioneer will usually allow
the withdrawal. This system allows for more competition for the projects
because companies will bid on more than one project knowing that they can
withdraw the bid if they can't fulfill the job.